LEGO has captivated builders of all ages for decades, but did you know there’s a special program designed just for super fans? The LEGO Insider program (formerly known as LEGO VIP) is a loyalty rewards system that offers exclusive perks, early access to sets, bonus points, and even members-only gifts. Whether you’re a casual builder or a hardcore collector, becoming a LEGO Insider can enhance your brick-building experience while saving you money.
In this in-depth guide, we’ll explore everything you need to know about the LEGO Insider program, including how to join, the best ways to earn and redeem points, hidden rewards, and insider tips to maximize your benefits. By the end, you’ll be equipped with all the knowledge to get the most out of your LEGO purchases!
What Is the LEGO Insider Program?
The LEGO Insider program is a free loyalty scheme that rewards fans for purchasing LEGO products, engaging with the brand, and participating in special events. Originally launched as the LEGO VIP program, it was rebranded in 2023 to create a more community-focused experience. Members earn points (called Insider Points) on purchases, which can be redeemed for discounts, exclusive sets, digital rewards, and more.
Key Benefits of Being a LEGO Insider:
✅ Earn Points on Every Purchase – Get 5% back in points (5 points per $1 spent) at LEGO stores and online.
✅ Exclusive Discounts & Rewards – Redeem points for money off future purchases or special gifts.
✅ Early Access to New Sets – Some members get first dibs on highly anticipated LEGO releases.
✅ Double & Triple Point Events – Limited-time promotions boost your rewards.
✅ Members-Only Gifts & Promotions – Free polybags, seasonal offers, and surprise rewards.
✅ Digital Content & Experiences – Access to LEGO building challenges, virtual events, and behind-the-scenes content.
Now, let’s dive into how you can join, earn, and maximize your LEGO Insider experience!
How to Join the LEGO Insider Program
Signing up is completely free and takes just a few minutes:
- Visit the LEGO Insider Website – Go to Legoinsider.co.uk and click “Join Now.”
- Create an Account – Provide your email, name, and a password.
- Start Earning Points Immediately – Use your account at checkout in LEGO stores or online.
You can also download the LEGO Builder app to track your points, scan receipts from other retailers, and participate in digital challenges.
How to Earn LEGO Insider Points Fast
Earning points is the best way to unlock rewards, and there are multiple ways to boost your balance:
1. Purchases at LEGO Stores & LEGO.com
- 5 points per $1 spent (equivalent to 5% back in rewards).
- Bonus points on select sets (sometimes up to 10x points).
2. Double & Triple Point Events
- LEGO often runs limited-time promotions where points are multiplied.
- Watch for Black Friday, Insider Week, and holiday events.
3. Scan Receipts from Other Retailers
- The LEGO Builder app lets you upload receipts from Walmart, Target, Amazon, etc.
- Earn 1 point per $1 spent (varies by promotion).
4. Participate in Challenges & Quests
- Complete monthly building challenges for bonus points.
- Join LEGO Insiders-themed events for extra rewards.
5. Refer Friends to the Program
- Some promotions allow you to earne points for inviting new members.
6. Birthday Bonus
- LEGO Insiders get a special birthday offer, often extra points or a discount.
How to Redeem LEGO Insider Points for Maximum Value
Once you’ve accumulated points, the real fun begins! Here’s how to get the best value when redeeming:
1. Discounts on Future Purchases
- 650 points = $5 off
- 1,300 points = $10 off
- 3,250 points = $25 off
Pro Tip: Save up for bigger discounts instead of redeeming small amounts.
2. Exclusive LEGO Sets & Rewards
- Some sets are only available for points, like mini-builds, posters, or rare polybags.
- Past rewards have included exclusive keychains, magnets, and display sets.
3. Early Access & Special Offers
- High-demand sets sometimes have Insider-only early releases.
- Members get first access to sales and promotions.
4. Digital Rewards & Experiences
- Points can unlock virtual LEGO building classes, behind-the-scenes content, and fan events.
Secret Tips to Maximize Your LEGO Insider Perks
Want to become a LEGO rewards master? Follow these insider strategies:
✔ Stack Discounts for the Best Deals
- Combine Insider points with sales (like Black Friday) for huge savings.
- Use cashback sites (Rakuten, Honey) on top of points for extra discounts.
✔ Check the LEGO Insider “Rewards Center” Frequently
- New rewards drop often, including limited-edition gifts.
- Some rewards sell out fast, so act quickly!
✔ Follow LEGO on Social Media for Hidden Promo Codes
- LEGO sometimes releases exclusive point codes on Instagram, Twitter, or email.
✔ Buy During Bonus Point Promotions
- If a set you want has 10x points, it’s like getting 10% back in rewards.
✔ Sell or Trade Unwanted Rewards
- Some exclusive Insider gifts can be resold for profit among collectors.
Is the LEGO Insider Program Worth It?
Absolutely! If you buy LEGO regularly, the program pays for itself in discounts and freebies. Even casual fans can benefit from:
- Free money back (5% in points).
- Early access to sold-out sets.
- Unique rewards not available to non-members.
The more you engage, the more you earn—making it a must-join for any LEGO enthusiast.
Final Conclusion: Why Every LEGO Fan Should Join the LEGO Insider Program
The LEGO Insider program is more than just a rewards system—it’s a gateway to exclusive benefits, savings, and a deeper connection to the LEGO community. Whether you’re a casual builder or a dedicated collector, the perks add up quickly, turning everyday purchases into future discounts, rare sets, and special experiences. By taking advantage of double-point events, scanning receipts, and strategically redeeming rewards, you can maximize your LEGO spending and enjoy even more of what you love.
In the end, being a LEGO Insider means getting more value from every brick you buy. From early access to high-demand sets to members-only gifts, the program is designed to reward super fans in meaningful ways. So, if you haven’t signed up yet, now is the perfect time to join and start unlocking a world of LEGO possibilities. Happy building—and happy saving!
Read more: Lego Insider Tips and Tricks: Earn Rewards Faster!